From
$650 / night
Rooms
271
Setting
Flatiron
Best For
Design · Location
Reviewed
May 2025
Reserve a Room
"The Le Labo scent in the lobby is so specific that I've bought the candle twice. The helix staircase. The long fireplace. The moody bar at 9pm. This is the hotel that understands what a lobby is actually for."
The building arrived first. The Metropolitan Life Insurance Tower was completed in 1909 and stood briefly as the tallest building in New York — a 41-story Beaux-Arts clocktower on the corner of 24th and Madison that looked out over a park the city had not yet finished building. When Ian Schrager opened the Edition inside it in 2015, the brief was simple: let the building be the statement. The interiors are deliberately quiet — cream, stone, dark oak, hand-tufted silk rugs, a helix staircase that commands the lobby without announcing itself. The bar is moody and precise. The restaurant is Michelin-starred. The scent — Le Labo's black tea and bergamot — drifts through the lobby with the confidence of something that has been decided once and never reconsidered.
THE PROPERTY
The New York Edition occupies one of Manhattan's most considered addresses — a landmark 1909 clocktower directly on Madison Square Park, in a neighborhood that sits equidistant between downtown's energy and midtown's infrastructure. The Flatiron District has always attracted the kind of person who finds Times Square too loud and the Upper East Side too quiet. The Edition is the hotel that neighborhood deserved. Ian Schrager designed the public spaces with the same conviction he brought to Studio 54 — that a room changes behavior, that atmosphere is architecture, that a lobby should make you want to stay.
LOBBY CULTURE
The lobby at The New York Edition operates in a register that is unusual for a hotel at this price point — it is genuinely cool without trying to be. The helix staircase draws the eye upward. The long fireplace anchors the room. The bar, which transitions from afternoon to evening without announcement, is one of the best places to have a drink in the Flatiron District. The crowd is well-dressed and mixed — business travelers, design industry regulars, couples on a considered weekend. The Le Labo scent is present throughout and specific enough that guests buy the candle. Free coffee is offered in the morning. The overall effect is of a private members club that has decided to take hotel guests.
DESIGN NOTES
Ian Schrager worked with a restraint here that runs counter to expectation. The palette is cream, stone, and dark oak — warm neutrals that read as luxury without announcing it. The rooms have scalloped ceilings that catch afternoon light in a way that photographs cannot adequately capture. Oak floors and dark wood-paneled foyers create the sense of a private residence rather than a hotel room. Custom Le Labo toiletries with a signature black tea and bergamot formulation are present throughout. The hand-tufted silk rugs, the sensual throws, the silk wallcoverings — every surface has been decided. The simplicity here is not economy. It is conviction.
BAR & SHARED SPACES
The Lobby Bar is the Edition's most considered amenity — moody, precise, and reliably excellent in the evening. The Clocktower on the second floor is Jason Atherton's Michelin-starred restaurant, spread across three dining rooms with mahogany-paneled walls and seasonally-driven contemporary British cuisine. The spa sits on the 39th floor. The fitness center runs 24 hours. A complimentary house car is available within 20 blocks. Madison Square Park is directly across the street and functions as an extension of the hotel's public space — art installations, a fountain, and the particular urban calm that only a park surrounded by serious architecture can produce.
Ian Schrager invented the boutique hotel. He did it at The Royalton, then Morgan's, then Ian. The New York Edition is the mature version of that idea — what happens when the inventor of cool stops trying to be cool and just makes something serious.
— The Lobby Edit · Founder's Note
ROOMS THAT MATTER
The 271 rooms continue the material language of the lobby — oak floors, stone bathrooms, rainfall showers, dark wood headboards, large windows framing Madison Square Park or the Empire State Building. Entry-level rooms are compact by New York standards but feel larger than their footprint due to ceiling height and the neutral palette. The Loft category adds 375 to 445 square feet with views of the Empire State Building, Flatiron, and the park. The Park Suite at 856 square feet adds a separate living room and soaking tub. The Penthouse at 1,350 square feet includes a full kitchen, dining room, and views that place every New York landmark in context.
THE VERDICT
The New York Edition is the most architecturally significant hotel in the Flatiron District and one of the most coherent design statements in Manhattan. The building does the work. The interiors respect it. The bar is excellent. The location is irreplaceable. For the traveler who wants to feel genuinely embedded in New York — in a neighborhood with a real identity, in a building with an actual history — this is the correct address.
Editor's Note
Ian Schrager invented the boutique hotel. The New York Edition is what happens when the inventor of cool stops trying to be cool and just makes something serious. The clocktower, the helix staircase, the Le Labo scent. All of it decided once and never reconsidered.
The Lobby Edit Score
9.2
/ 10
A landmark building, a considered interior, and a lobby bar that earns its reputation every evening.
Property
The New York Edition
Brand
Edition Hotels
Category
Design Luxury
Rooms
271
Opened
2015
Address
5 Madison Ave, NYC
Rates From
$650
Per Night · Direct Booking
RESERVE VIA EDITION
Collections
Design
Flatiron
Madison Square Park
New York
Landmark Building
Work-Friendly
Michelin Star
Ian Schrager
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Moments at The New York Edition
The Building That Became a Hotel
Category Scores
Design & Materials
9.4
Atmosphere & Scent
9.6
Lobby Culture
9.2
Service
8.8
Rooms & Suites
9.0
Food & Beverage
9.1
Value
8.4
Sense of Place
What The New York Edition does to an evening in the Flatiron District — not what it looks like, but what it feels like to walk into the lobby at dusk when the bar has just opened.
Signature Scent
Le Labo black tea and bergamot — the most specific and memorable hotel scent in New York. Guests buy the candle.
Lobby Energy
Design industry, finance, well-traveled couples. A crowd that knows where it is and chose it deliberately
Material Character
Cream, stone, dark oak, hand-tufted silk rugs. Warmth without softness. Luxury without announcement
Time of Day
Morning belongs to the park and the free lobby coffee. Evening belongs entirely to the bar
he New York Edition Lobby Culture Score: 9.2. The helix staircase, the Le Labo scent, and a bar that fills every night with a crowd that chose this address deliberately.
Suites
Rooms That Respect the Building
Loft Suite
KING · EMPIRE STATE & FLATIRON VIEWS · WALK-IN WARDROBE · FOYER
From $800
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Madison Suite
KING · SEPARATE LIVING · MADISON SQUARE PARK VIEWS · CUSTOM SOFA
From $1,200
Book This Suite
Park Suite
KING · 856 SQ FT · DIRECT PARK VIEWS · SEPARATE LIVING · SOAKING TUB
From $1,800
Book This Suite
Flatiron Suite
KING · FLATIRON BUILDING VIEWS · SEPARATE LIVING · SILVER SILK DRAPERY
From $2,200
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Penthouse Suite
KING · 1,350 SQ FT · FULL KITCHEN · DINING ROOM · PANORAMIC PARK VIEWS
Book This Suite
THE COMMON GROUND
A landmark building with a lobby worth staying in.
Bar, Restaurant & Shared Spaces
CURATED BY THE LOBBY EDIT
Where to Eat
THESE PLACEMENTS ARE OFFERED QUARTERLY TO RESTAURANTS THAT MEET OUR EDITORIAL STANDARD. LEARN ABOUT PARTNERSHIP
Three restaurants near Edition New York — one for each part of the day. Editorially selected. Each a worthy destination on its own.
While You're Here
What To Do
01
Madison Square Park
Directly across the street. Six acres with rotating art installations, a fountain, and the Flatiron Building framed at the southern end. Walk it in the morning before the city decides what it wants to be.
03
Chelsea Galleries
15 minutes on foot west. The highest concentration of contemporary art galleries in the world, concentrated on West 24th and 25th Streets between Tenth and Eleventh Avenues. No admission. No agenda required. Go on a Thursday or Saturday afternoon.
05
Union Square Greenmarket
10 minutes on foot. Open Monday, Wednesday, Friday, and Saturday. One of the best farmers markets in the country — 140 regional vendors, seasonal produce, artisan foods, and the particular energy of New Yorkers who take their vegetables seriously. Go on a Saturday morning.
02
The Flatiron Building
One block south. Fully restored and now open for public tours after years of scaffolding. The most photographed building in New York for a reason — the Fuller Building's triangular footprint and Beaux-Arts detail reward close attention. Worth the walk regardless of the tour.
04
The High Line
20 minutes on foot. An elevated park built on a former freight rail line above the streets of the Meatpacking District and Chelsea. The Heatherwick Studio section near the Hudson Yards end is worth the extra walk. Go early.
06
The Strand Bookstore
15 minutes on foot. 18 miles of books on five floors at the corner of Broadway and 12th Street. The rare books room on the third floor is worth the detour. The kind of bookstore that makes you reconsider your carry-on weight limit.
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Photography courtesy of the property
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