The Ned NoMad

THE PROPERTY

Broadway at 28th Street places The Ned NoMad in the center of NoMad, two blocks north of Madison Square Park and within walking distance of the Flatiron Building, Chelsea, and the Garment District. The Johnston Building is a contributing property in the Madison Square North Historic District, its limestone facade turning the corner in a rounded bay that rises to a cupola. The address is quieter than Midtown and more central than SoHo.

LOBBY CULTURE

The reception is small and discreet by design. The social life of the building sits just beyond it. Cecconi's fills the ground floor from brunch through dinner and takes reservations from anyone. Little Ned, a cocktail bar with its own entrance on 28th Street, pours spirit-forward drinks alongside a raw bar and small plates, with a members' mezzanine above. Ned's Club Downstairs brings together the glass-ceilinged Atrium, the Library, the Elephant Bar, and the Snug, with live music taking over the Atrium in the evenings. It is reserved for members and hotel guests.

DESIGN NOTES

Soho House Design worked with Stonehill Taylor, the firm that converted the Johnston Building into the NoMad Hotel in 2012. The interiors draw on three references: the building itself, its 1920s life as offices for publishers, textile houses, and engineers, and the Tin Pan Alley glamour of the same decade. A custom terrazzo floor with Italian palladiana insets and hand-chipped black mosaic answers the building's original mosaic floors. Kate Bryan, Soho House's Head of Collections, curated A Different Century, more than 150 works responding to the building's history and Caroline Johnston's place in it.

BAR & SHARED SPACES

Cecconi's anchors the ground floor with hand-made pasta, pizza, and Northern Italian classics through brunch, lunch, aperitivo hour, and dinner. Little Ned runs a weekday Golden Hour of oysters, caviar, and classic cocktails. Members and hotel guests share Ned's Club, including The Dining Room, where Cecconi's favorites arrive with tableside service at dinner, subject to availability. The Magic Room, a second-floor events space with its own bar, stage, and terrace, hosts comedy and magic nights. Ned's Club Upstairs, open spring and summer, is a rooftop restaurant and terrace facing the Empire State Building.

ROOMS THAT MATTER

The 167 bedrooms run across ten floors, from Crash Pads of around 300 square feet through Classic, Deluxe, and Grand rooms to Studios and Atrium Studios. Atrium Family rooms add two queens and atrium views. The suites carry the most distinctive details. The Salon Suite adds a separate living room at 540 square feet. The Rotunda Suite opens onto oversized bay windows. The Broadway Suite puts a dining room for six inside the building's rotunda. The duplex Johnston Terrace Suite is the largest, combining roughly 1,100 square feet indoors with a 700-square-foot private terrace.

THE VERDICT

Manhattan's most complete members' club hotel. A 1903 limestone tower on Broadway, Cecconi's on the ground floor, and a rooftop terrace facing the Empire State Building. The Ned London formula applied to the right New York building.

9.0

/ 10

Property

The Ned NoMad

Brand

The Ned / Soho House & Co

Category

Luxury Lifestyle

Rooms

167

Opened

2022

Address

1170 Broadway, New York, NY

Social

Design

New York

Americas

Rooftop

NoMad

Historic

Members Club